BRAND New balance the reds

New Balance: Founded in 1906 by William J. Riley, an English immigrant, New Balance is a sports equipment manufacturer specializing in running shoes. Originally, its founder designed orthopedic shoes as well as soles supporting the arch. The brand now manufactures much more technical sports shoes. 4th world brand of sports shoes, it is currently a leader in the running and walking shoes sectors. For over 100 years, New Balance has been dedicated to setting the world around us in motion. Because we believe in a simple truth: we are born to move.