BRAND Dsquared2 from 30 to 40%

A mixture of luxury and exuberance Dsquared2 is an Italian brand founded in 1994 by two Canadian twin brothers born in Toronto Dean and Dan Caten. It is following several collaborations with the big Italian fashion houses like Versace or Diesel that they decide to launch their own label from Milan, in the country of origin of their parents. The first years will be concentrated only on the man mode before diversifying in the 2000s. To make themselves known and stand out from the competition, they opt for extravagant and theatrical parades mixing fashion and music.