BRAND Balmain

Balmain: Punctuated by a myriad of details that have made the House famous, Balmain's luxury menswear collections are defined by a refined masculinity and a rebellious spirit. Among the leitmotivs of the Parisian label, the new Balmain coat of arms embodies the prerogative of men's wear, whether embossed on pearls or applied to a T-shirt or blazer. A wind of freshness blows on the military pieces emblematic of the House, dressed in sumptuous gold embroidery. Balmain men's clothing is part of Olivier Rousteing's truly contemporary vision. As artistic director for more than 10 years, he has been inspired by the way he and the men in his generation want to dress on a daily basis to create pieces with laborious details and instantly recognizable style.